In just 12 weeks you will create and begin implementing a Marketing Plan for your business that will take your lead generation and sales to another level
The 12-Week Marketing Masterclass is a guided, action-oriented coaching program developed around Brad Sugars’ 12-part video series on the fundamentals and execution of successful marketing.
It is designed to help you build a working marketing plan, sharpen your marketing skills, and improve business results — all within a 12-week journey.
90 Minutes
Lessons + Accountability
Your Investment: only $1500
Marketing isn’t just promotion—it’s the engine that drives growth.
When you understand the science of strategy and the art of communication, you unlock the power to attract, convert, and retain your ideal customers.
In this Marketing MasterCLASS, we’ll dive deep into proven strategies, frameworks, and guiding principles that fuel business success.
This program equips you with the tools to master lead generation, brand positioning, and customer engagement—with live coaching built in every step of the way.
Learn directly from world-class coaches while building a mastermind group that will challenge, inspire, and support you on your journey to marketing mastery.
Date: Monday, September 29th, 2025
Time: 2:30 - 3:30PM
Where: Zoom (Link will be provided upon registration)
Price: $1500
During this program, you will collaborate with your coach and fellow attendees, all sharing a common goal—to grow your business reliably, with predictable profits and systematic marketing processes.
Break down marketing strategies into practical and manageable segments. Each week you’ll be driven to take concrete actions, putting these invaluable growth strategies into practice.
We’ll provide additional resources, videos, reading recommendations and planning materials to make your learning more valuable.
01
Marketing Math & The Five Ways
Understand how small improvements in key marketing metrics drive exponential business growth. Start tracking the numbers that matter.
02
Defining Your Ideal Customer
Get laser-focused on who you serve best, what they want, and how to attract more of them.
03
Brand, Differentiation, and Journey
Stand out with a clear USP, strengthen brand positioning, and create a customer experience that converts.
04
Boosting Margins & Increasing Average Sale
Increase profitability by bundling, pricing, and cross-selling the smart way.
05
Conversion Rate & Sales Process
Turn more leads into paying customers by optimizing your offer, follow-up, and process.
06
Repeat Business & Customer Loyalty
Keep customers longer and buying more using Brad’s “Ladder of Loyalty.”
07
Social Media Strategy
Learn what works (and what doesn’t) when using social media to generate leads.
08
Website & SEO That Works
Get found online with basic, effective SEO and website conversion strategies.
09
Direct Marketing Mastery
Revisit powerful traditional channels like email, mail, and direct calls — still effective when done right.
10
Referral & Relationship Marketing
Build strategic alliances, tap into networks, and boost word-of-mouth marketing.
11
Build a 90-Day Marketing Calendar
Pull it all together into a tactical, easy-to-follow campaign calendar.
12
Marketing Metrics & Review
Learn how to track, measure, and improve performance — and stay accountable.
When Does It Start?
The next class will start on September 29, 2025. The class meets once-a-week on Mondays from 2:30pm – 3:30pm Eastern Time. Classes will be held Online via Zoom, as a group. Classes will conclude after 12 sessions (12 weeks), taking holiday weeks off as needed.
How do I know it's for me?
If you want a rock star team you can depend on, you need to put your management team through this 12 Week Management Master Class.
What is the Time Commitment?
Class sessions are only 1-hour per week. In addition there is light homework that can take up to 1 additional hour each week. Most homework items fit into your daily routine - as you implement, you learn.
How much do I have to participate?
A core tenet here at ActionCOACH is 100% participation. When you give your all, you will get more back in return. The most successful graduates of this program come prepared to participate each week .
When can I get started?
Right away! We are only taking 10 total for this session - secure your seat today and prepare for May start date.
Does my location matter?
Nope! As long as you have access to a computer (with webcam) and internet, you are welcome to join. We love working with managers all over the world!
Are there payment options?
Payment options include 1 payment up front, or 3 easy payments over the 12 weeks of classes.
Mary Ann ranks as one of the Global Top 100 Business Coaches in the World and is the owner of one of the largest ActionCOACH firms in NC. Her passion lies in helping businesses grow and business owners lead while building strong workplaces where people and communities thrive. When not coaching and teaching business about growth she and her husband Kurt will be cruising the Outer Banks of NC on their boat.
Get the latest news about ActionCOACH events, learn about community networking and educational opportunities.
Be sure to click the box below to opt in to the smart business tips and educational videos that we send out monthly!
1134-A Burke St, Winston-Salem, NC 27101
© 2023 ActionCOACH | Real People. Real Results® | All Rights Reserved. Privacy Policy | Terms of Service
